Branded entertainment is the integration of a brand into an entertainment medium.
The interesting thing is that the lines between entertainment and advertising are blurring.

The brand to be advertised creates the entertainment itself, ie the advertising content is combined with an entertaining experience for the consumer. This experience can take place in various forms: as a newspaper magazine, TV show, music, in a social media channel, as a computer game and above all in an event.  

The consumer participates in this branded entertainment experience and thus becomes a potential customer. This combination is an intelligent way to further bind existing customers to your own brand and also to win new customers for the company.  

If you are interested in the right branded entertainment strategy for your company, please contact us.

We develop the right format for your company .