A Think Tank is a meeting point of skilled people to share ideas and thoughts on certain topics. Every success story starts with a single thought, which on it’s own is nothing but a first footstep on a long journey - this thought leads to a sea of ideas, who will finally result in a possible project. The outcome of a Think Tank often issues into a well-conceived concept. On the other hand a Think Tank might also have the function to provide results, who will clarify not to realize a certain venture.
Nowadays a Think Tank is often used in the decision-making process. A Think Tank can occur in various forms such as Innovation Lab, Creativity Workshop and Ideation Slam - it is based on a special approach that aims to trigger strategies and creativity.
For a company, a think tank in the form of a workshop over one day, several days or a weekend can lead to great results. Participation is required from each and every employee and is providing interesting new points of view for the company. The other possibility is to use our agency as an outside Think Tank for a certain issue or project.
Let us do the "math"... whether we are organizing a Think Tank weekend for you or you use our skills as an external Think Tank.
Branded Entertainment is the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred.
The brand creates entertaining content itself and combines the advertising aspect with an entertaining experience for the consumer. This experience can take place in various forms:
a magazine, a tv show, music, social media, computer game and last but not least in events.
The consumer participates in this Branded Entertainment experience and will become a possible customer.
This transfer is a smart way to bond existing customers to the brand while gaining new clients for the business .
Momentum is a time slot defined as the positive change in cognition, affect, physiology or behavior caused by an incident or series of incidents that affects either the perception or performance. Timing is essential for the Momentum. Only with the distinct combination of logic and magic a Momentum can be created. The foreseeing of a Momentum is profound for the development of a brand or event.
We are very familiar with gaining IN MOMENTUM.
Strategy is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A successful Strategy has an underlying structure and is divided into three parts: a) a diagnosis that defines or explains the nature of the challenge; b) a guiding policy for dealing with the challenge; and c) consistent actions designed to carry out the guiding policy.
We are aware that the right strategy is imperative in order to successfully complete our task in the form of an event, brand consulting or organizing a think thank.
Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be immaterial, such as an idea, a theory, a concept - or a physical object, such as an invention, a literary work, or a painting.
Divergent rather than convergent thinking is necessary for the creative process. This process on a creative product usually appears in creative ideas framed as extraordinary memes. Creativity is always the key to success for both brands and events and is essential for a unique product or happening.
IN MOMENTUM knows how to unleash the full amount of Creativity.
Communication in the meaning of marketing uses different channels and tools in combination: Marketing communication focuses on any way a business communicates a message to its desired market, or the market in general.
A marketing communication tool can be anything from advertising, direct marketing, sponsorship, online promotion, influencer marketing or public relations. One of the primary goals of marketing communication is to persuade consumers, by either changing their perception of a brand or event, or persuading them to purchase or attend. The accurate communication strategy is relevant to consumers and therefore substantial to the success of brands or events.
We know how to communicate in every way to serve our customers.
n a rapidly changing world, quick adaptation to new circumstances is essential, especially for agencies. They need to be able to move quickly in the market and also adapt to the needs of their clients. With the knowledge from our former agencies we have the experience to understand the market even better and know what is required: flexibility in any form.
For this reason, we have decided to set up a core agency and work together with skilled freelancers - therefore we can handle a certain project with the human resources, which are needed and not just with the resources available.
Our freelancers are all experts in their fields and know how to work as a team under our guidance. With this method, we are able to successfully design projects of almost any size, from very small to very large, so every customer gets exactly what he needs.